8th Block, Jayanagar

SAP CRM Courses

Course Outline

Get Trained Under Experienced Trainer

Enhance your customer relationship management (CRM) skills with our comprehensive SAP CRM course at SVM TECHNO LABS. Designed to equip you with the knowledge and expertise needed to excel in managing customer interactions and relationships, our course offers hands-on training in the core functionalities of SAP CRM..

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Introduction to SAP CRM Course


  • SAP CRM - Architecture Overview
  • ASAP Methodology
  • SAP CRM Framework Overview

Base Customization:

  • Business Partner Role
  • Organization Management
  • Territory Management
  • Products
  • Transaction
  • Partner Processing
  • Activity Management
  • Screen Configuration

SAP CRM – Marketing:

  • Marketing Concept Overview
  • Objectives & Tasks
  • Marketing Planning
  • Marketing Elements
  • Campaign Management [Plan & Elements]
  • Campaign Execution
  • Lead Management
  • BP Segmentation
  • External List Management
  • Personal Mail Form

SAP CRM – Sales:

  • Sales Life Cycle
  • Closed loop interaction cycle
  • Sales Order Scenario between SAP CRM <=> R/3
  • Opportunity Management
  • Sales Scenarios
  • SAP CRM – Service
  • Service Overview
  • Types of Services [Customer, Technical, Professional, Financial]
  • I Base Management
  • Service organization
  • Service Orders
  • SAP CRM Analytics

SAP Middleware [Basic Concept]:

  • Middleware Overview
  • Middleware Adapters
  • RFC concept
  • B-Docs Concepts
  • Initial Download Concepts



Business Examples

Real Time Scenarios

Interview Questions

Resume Points

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Implementation Project

At SVM TECHNO LABS, we understand the importance of successful SAP implementation projects for businesses seeking to optimize their operations and maximize efficiency. Our experienced team of SAP consultants and project managers is equipped to guide you through every step of the implementation process, ensuring a seamless transition to SAP technology.

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Placement Assistance

At SVM TECHNO LABS, we are committed to not only providing top-notch training but also assisting our students in their career growth. Our placement assistance program is designed to support and guide you in securing exciting job opportunities in the SAP ecosystem.

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